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MOLE ANTONELLIANA, TURIN
An icon of the city of Turin, the Mole Antonelliana has for years been one of the most prominent examples of projection installations designed to promote events and cultural initiatives.
Located in the heart of the city, the Mole enjoys outstanding visibility both from street level and from panoramic viewpoints on the surrounding hills, making it a strategic surface for high-impact architectural projection projects.
For years, PROIETTA has been designing and delivering projection installations on the Mole Antonelliana for events such as Cinema Ambiente, the Turin International Book Fair, and important institutional celebrations, transforming the architecture into an urban media capable of generating attraction and engagement.
The inclined surface of the roof and the construction materials present significant technical challenges, requiring a high level of precision in mapping design and color rendering management.
For this reason, PROIETTA develops tailor-made mapped solutions that ensure visual consistency, image stability, and high projection quality even on complex geometries.
The entire projection system is fully managed remotely, enabling continuous content control, real-time updates, and performance monitoring.
This approach ensures operational continuity, reliability, and safety, even in complex urban environments with high visibility.
DO YOU WANT TO CREATE A PROJECT LIKE THIS?
From set design to technical execution, Proietta offers a turnkey service developed in collaboration with the client to achieve the best visual impact, in line with the available budget and the characteristics of the location.