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ATP Finals in Turin – A video mapping show for the prestigious Blue Carpet. Piazza Carlo Alberto was transformed into a unique visual stage, where sport and culture merged into an immersive experience of light and music, creating an extraordinary scenography for the highlight of the evening: Meet the Champions, the highly anticipated arrival of the tennis champions. This one-of-a-kind setting welcomed athletes, journalists, and photographers in a magical and engaging atmosphere, enhancing one of the most iconic moments of the ATP Finals.
The National Library as a Canvas for Digital Art
The monumental façade of the National Library of Turin was illuminated by an extraordinary artistic projection: a projection mapping installation designed and executed by Proietta, a leading company in architectural and artistic video projection. The show celebrated the stars of world tennis with a dynamic visual narrative, accompanied by engaging musical selections and high-impact, emotionally charged animations.
EDITION 2023
Already in 2023, the same initiative, aimed at creating a spectacular experience for the ATP event, was presented on the Royal Palace against the evocative backdrop of Piazza Castello. Behind both shows is the expertise and creativity of Proietta, which managed every stage of the installation, from graphic design to musical synchronization, delivering performances worthy of an international event. For years a reference point in the video mapping sector, the company has skillfully enhanced the historic architecture of the square, creating a visual dialogue between the city and the values of sport.
LASER MAPPING SHOW ON TORRE MARATONA
The ATP Fan Village area around Turin’s Pala Alpitour, the venue for the finals, was also enhanced through a multimedia show combining lasers and video projection on the iconic Torre Maratona. This synergy of technologies created a new scenographic format, designed to enrich the audience’s experience and give greater prominence to the entire area.
KEY STRENGTHS OF THIS SHOW
- Increased audience engagement
- Shareable social media content
- Enhancement of architectural heritage
- Technological innovation applied to live events
- Customizable content
