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MEDIASET MILAN
PROIETTA handled the design and implementation of the Christmas installations for the Mediaset headquarters in Milan, developing a large-scale architectural projection project dedicated to the brand’s Christmas communication.
The large façades of the building were brought to life with projections of dynamic graphics and festive messages, integrated with the existing architecture. IMPRESSIVE image projectors were used for the installation, chosen for their high brightness performance and efficiency in long-distance projections—key features for achieving uniform coverage of the surfaces.
The project also included a second type of intervention based on professional video projection, dedicated to displaying the video content of the Mediaset Christmas campaign. The audiovisual materials were adapted to the projection surfaces to ensure readability and visual consistency.
The installation represents an example of applying projection mapping and architectural video projection for corporate communication on large-scale buildings.
